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Spam in Poisoned World Cup Results
After staying up four in the morning to watch a terrible draw between America and England, I didn’t feel like repeating the experience when England’s next match against Algeria was scheduled for the...
View ArticlePoodle – A simple emulation of search engine ranking factors
As a quick investigation of possible ranking factors a search engine may use, and the possible weightings attached to these factors, I created a spreadsheet which attaches rankings for search queries...
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SEO Powersuite Website Hacked
The most popular SEO tool on the market, “SEO Powersuite”, has recently had their domain hacked by spammers. A simple site: search of the domain seo-powersuite.com shows the extent of the security...
View Article1 Why SEO is important
Why SEO is important A higher search engine result will receive exponentially greater clicks than a lower one. For example, if a search was repeated 1000 times by different users, this is typically how...
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2 The Limits of a Search Engine
There are some very specific limits in computer science as to what a computer program is capable of doing, and these have direct consequences for how search engines can index and rank your web pages....
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3 How Search Engines Work
History of Search Engines The first mechanised information retrieval sysyems were built by the US military to analyse the mass of documents being captured from the Germans. Research was boosted when...
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4 Search Engine Ranking Factors
Google engineers update their algorithms daily. They then run many tests to check they have the right balance between all these factors. The following is from an interview with Google’s Udi Manber: Q:...
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5 Detecting Spam & Manipulation
You will often hear that your site has to look “natural” to the search engines. Just what “natural” means is hard to define, but essentially it means the profile of a site whose popularity was never...
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6 An Example SEO Campaign
Now we’ve covered the theory, its time for a real world example of putting it into practice. Company Profile John runs a driving school in Springfield, Ohio. He has a website he has owned for a couple...
View ArticleSEO Book
We are very happy to be releasing our SEO Book for free today. It aims to contain more facts, and less snake oil, than the existing literature. [Download As PDF] (~418kb) Or view chapters on our...
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