SEO Book

We are very happy to be releasing our SEO Book for free today. It aims to contain more facts, and less snake oil, than the existing literature.

[Download As PDF] (~418kb)

Or view chapters on our website:

1. Why SEO is important
2. The Limits of a Search Engine
3. How Search Engine’s work
4. Search Engine Ranking Factors
5. Detecting Spam & Manipulation
6. An Example SEO Campaign